Chiropractic Telemarketing News: Virginia DC & Doctor Destinations

accident referral network

Chiropractic Telemarketing News: Virginia DC & Doctor Destinations

accident referral networkHow do professional chiropractors develop their visibility in a local area? There are literally hundreds and hundreds of ways to answer this question. You can talk about a doctor’s care philosophy (and how he or she articulates it), how practices are set up, and last but not least, how doctors market online. Within this last category, there are a whole lot of different ways to analyze chiropractic advertising campaigns and how they work.

Often, experts in online chiropractic marketing are looking for unique ways to market a set of services that offered by a large number of providers throughout the country. Even small towns tend to have more than one chiropractic office, and that means a very competitive marketing atmosphere. With that in mind, anything that a doctor can do to help distinguish their practice and help it stand out will get them a better shot at a more vibrant new patient base.

Being There – Doctors and Their Communities

One major idea that gets overlooked quite a bit is the idea of talking about a doctor’s motivation, not only for what they do, but for where they do it. Doctors who offer patients online information about their care philosophies tend to win out in terms of attracting those who are looking for quality care online. But doctors who can explain why they are in the areas that they’re in can also appeal to a web visitor’s sense of locality and community. This is critically important, as many web researchers tend to follow up with practices that give them a kind of positive vibe on their first initial round of research.

For example, take a look at the blog of Dr. Carmen Johanning at the Chiropractic Health and Wellness Center on Cary Street in Richmond, Virginia. On her Meet the Doctor page, Dr. Johanning talks in depth about why she chose to practice in the River City.

“When I moved to Richmond in 1993, Virginia was one of the most chiropractically underserved states in the nation.” writes Dr. Johanning. “The numbers of chiropractors available to help people were limited and the numbers of female chiropractors were even smaller. I felt that I could really make a difference in Central Virginia’s holistic healthcare…. the decrease in amounts of snow shoveling was icing on the cake!”

This simple combination of talking about underserved areas and southern climates is a big deal for reaching out to patients in new and unique ways. Too many chiropractic offices are served by generic and lackluster marketing online. They tend to be overlooked in an Internet search, where a lot of people start to prepare for making final choices about where they go for spinal adjustments and other chiropractic services.

Doing More with Chiropractic Telemarketing Campaigns

In addition to the online marketing component, there are other ways that doctors stand out in a community. One is to partner with a third party support service, such as a chiropractic telemarketing company that will talk to local residents about care. At the Accident Referral Network, we build customized support campaigns for individual client offices. Let us help you to boost visibility and polish a brand in a local area.


Personal Injury Telemarketing Virginia

Chiropractic Marketing Virginia

Chiropractic Telemarketing Virginia