Personal Injury Telemarketing News: Georgia DC & A Song for 9/11

accident referral network

Personal Injury Telemarketing News: Georgia DC & A Song for 9/11

accident referral networkWhen we talk about effective chiropractic online chiropractic marketing, in some cases, we’re not really talking about marketing at all. There is a big element of the discussion about online outreach for professional chiropractors that has more to do with showing web readers who doctors are, what they stand for, and why they are inspired to serve a community.

There’s a technical background that doctors often deliver in web pages and blogs, and then there is the personal background that doesn’t have to do with degrees and expertise. Web readers do want to see the doctor has expertise and qualifications, but they also want to understand what motivates chiropractors, and what their offices are like based on their care philosophies and more.

The Personal Element

Doctors who reveal deeper aspects of themselves in their web sites are not usually doing it just for marketing purposes. They have a sincere desire to reach out to others, to talk about some of the biggest issues in personal and holistic wellness, and even bigger issues that touch the entire community, and in some cases, the entire country.

This example from Intelligent Chiropractic in Sandy Springs, Georgia is a prime example of a doctor’s personal message becoming part of a practice site. Dr. Salvatore J. Minicozzi’s personal posting about September 11, 2001 is not the only case of a chiropractor including 9/11 testimony on a blog – in fact, it’s not even the first such case that we’ve covered in talking about effective outreach.

One thing that makes Dr. Minicozzi ‘s site unique, though, is the element of music. In a November 15 blog post titled “Dr. Minicozzi’s homage to those who served at the WTC” there is a link to an actual audio track representing the words and music of the chiropractor himself, who, although he practices in Georgia, grew up in New Jersey. The post also covers relationships that have come out of a deep response to the national tragedy and chaos that postdated the day that changed America forever.

As the nation now wrestles with the 50th anniversary of the death of Pres. John F. Kennedy, examples of personal responses like this one are even more telling. They’re also an example of how doctors go beyond the clinical to talk about the personal sides of themselves and what they do.

The Context of Chiropractic Marketing

Getting back to marketing, there is also a different kind of context that links these personal testimonies with other kinds of material. To put it simply, chiropractic doctors compete in an online environment. Practices like Intelligent Chiropractic often have tough competition on the web, especially in areas of the state of Georgia, where other practices tend to dominate Google search page results. This is an important element of running a practice, and something that almost any doctor probably thinks about during the course of a local career.

Using Personal Injury Telemarketing

The Accident Referral Network uses personal injury telemarketing services to assist individual practice clients. We help doctors to get their messages out and bring in new patients to support a business over the long term. Talk to us about what our third-party services can do for a chiropractic office or clinic.

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