Chiropractic Telemarketing News: Michigan Chiro Broadcasts Personal Wellness

accident referral network

Chiropractic Telemarketing News: Michigan Chiro Broadcasts Personal Wellness

accident referral networkIt’s all well and good to talk to web readers online about how chiropractic care can help them with their overall health – but doctors and leaders at chiropractic offices should also ask themselves if they can benefit from taking another angle and speaking to patients and others about health from their own perspectives.

We’ve often talked about this kind of principle, and we’ve covered a variety of blogs where doctors reveal aspects of their own personal health to patients and other readers over the web. This can be a powerful part of putting together an online presence for a chiropractic office. The core idea is that those who are researching chiropractic care will read about the doctor’s personal health and care approach, and feel like they know more about what to expect out of a practice, and how to interact with the medical professional who will be treating them.

Opportunities for Interactive Outreach

The kinds of campaigns that involve telling web readers about practice personalities go far beyond the generic “meet the doctor” pages that practices typically include on a blog or site. For sure, it’s a good idea to include a “meet the doctor” page. However, doctors who also add other personal content can be better positioned to take advantage of more web traffic over time. Also, there are a lot of ways to add these kinds of resources to the site.

Here’s an interesting example from Claddagh Chiropractic in Michigan where the chiropractor’s assistant Bethany talks about a personal 8 week wellness program. In this case, readers might wonder why there is no other supporting content on the blog, but in general, these kinds of efforts work well to give web researchers something they can latch onto as they’re looking at different practices online. Throughout her series of posts, Bethany checks in with readers, giving them updates and asking questions in ways that support interactive reading, where the reader is following along and thinking in a participatory way.

Many practices could benefit from taking a page from this kind of approach. Doctors can take a few minutes to detail some of their personal experiences, not just on a single introductory page, but over time as they update their blog or site. The results can mean better visibility and better web traffic.

More with Chiropractic Telemarketing Services

At the Accident Referral Network, a premier chiropractic telemarketing company, we help doctors to figure out what works in terms of chiropractic advertising. We offer support services that bring in new traffic and new attention to a chiropractic business. Our personal injury telemarketing teams reach out to auto accident victims and give them guidance as they look for qualified care providers. Find out more at our web site about how we support professional chiropractors in marketing their offices.

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