Chiropractic Telemarketing News: Colorado DC Talks About Highway Safety

accident referral network

Chiropractic Telemarketing News: Colorado DC Talks About Highway Safety

accident referral networkOne major component of many chiropractic advertising campaigns revolves around the risks of being on the road. So many Americans spend so much time on the road that this kind of conversation has a nearly universal feel. Not only that, but a significant portion of the patient base for most chiropractic offices is made up of auto accident victims, and even a relatively small collision can cause problems that require ongoing treatment, such as spinal adjustments.

With that in mind, professional chiropractors devote a lot of their web sites to talking about conditions like whiplash, elements of road safety, and what to do if you are involved in an accident. However, these kinds of resources work better for some offices than for others. One element is the way in which doctors create unique and personable content around these very commonly shared experiences.

Keeping the Practice on Page One

For an example of integrated online content marketing that truly represents a practice, take a look at this blog post from Thatcher Chiropractic PC in Colorado Springs. This post on car accident injuries starts out with information from the National Highway Traffic Safety Administration or NHTSA – this information shows a lot of the risks of being on the road.

What follows is a description of the actual practice and how it works with car accident victims. Dr. James Thatcher is explicitly named in the second paragraph, and the blog post keeps coming back to what happens in his practice. This post doesn’t just go over what happens on the road—it leads directly to a conversation about this doctor and how himself and his staff will help auto accident victims.

“Dr. Thatcher believes that, after a collision, many victims think they’re merely bruised or shaken up, when in fact they’ve suffered injuries related to their muscles and skeleton that isn’t visible without X-rays or other specialized assessments.” writes a practice blogger. “Thatcher Chiropractic offers rehabilitation in the form of non-invasive spinal adjustments that can help relieve the pressure on pinched nerves. In addition, a rehabilitation plan can also include specific strengthening and corrective exercises that a patient can do at home.”

Adding in practice information this way is crucial. Any practice can post about auto safety. The best offices know that by explaining more about themselves and what they do, they can get more people interested in coming into their practice. Those who are doing research on the web want to see resources that will ‘show and tell’ what a practice does.

Chiropractic Telemarketing and Multi-channel Efforts

If your practice isn’t getting the kinds of new patient traffic you feel you deserve, take a look at what the Accident Referral Network can do. Our chiropractic telemarketing services help to boost new patient traffic for chiropractor offices. Talk to us about how to create a campaign that will bring in more people and help support a thriving practice.


Personal Injury Telemarketing Colorado

Chiropractic Marketing Colorado

Chiropractic Telemarketing Colorado