Personal Injury Telemarketing News: Arkansas Chiropractor & “Having It Your Way”

accident referral network

Personal Injury Telemarketing News: Arkansas Chiropractor & “Having It Your Way”

accident referral networkWe’ve often talked about different kinds of online chiropractic marketing content that keep readers entertained, and keep them engaged in a site. But this is by no means the only fundamental rule of web marketing for these kinds of businesses.

One item that a lot of doctors and practice administrators could benefit from talking about is the specific ‘dynamics’ around chiropractic marketing. Chiropractors are doctors, albeit doctors practicing a kind of alternative medicine that’s a bit removed from the mainstream of family practice and some kinds of internal specializations. With that in mind, chiropractic offices take some cues from the general healthcare industry, but also pursue their own kinds of messaging.

Putting the Patient In Charge

One way to put web readers and ease and get them to think positively about a practice is to include the kinds of communications that show them that a chiropractor office is there to serve them.

Here’s an example from Dover Chiropractic, a larger practice with two locations in Hot Springs and Malvern in Arkansas. In reviewing the site, you can see that Dr. Brent Dover is personally involved in crafting some of the content, and standing behind the messaging that’s there. For instance, there is a detailed ‘Meet the Doctor’ page that goes through the doctor’s personal experience with chiropractic over his lifetime, and talks about how he approaches chiropractic care, along with aspects of his personal life.

Another resource for readers is on the About Us page where practice leaders try to characterize the office itself.

“Our approach is simple.” writes a practice poster. “We believe that health is amongst our most valuable possessions.”

Further on, there is a interesting kind of paragraph titled “You are the boss,” that includes this:

“Regardless of your health goals, please understand that we see ourselves as mere servants. You’re the boss! It’s your body, your health and your future.”

By creating these kinds of disclaimers, doctors and others present a positive impression to those who are researching chiropractic care. What these kinds of content say to people with spinal conditions or pain is that they will be welcomed and treated with their own goals and their own comfort in mind. That’s not a small thing when it comes to actually converting individuals into new patients.

Going Steady with Personal Injury Telemarketing

Some of the best doctors also understand that they can get better business models by partnering with companies like the Accident Referral Network. Accident Referral Network, a premier chiropractic telemarketing company, offers personal injury telemarketing services that can boost visibility and help practices to succeed where they work. Ask us about our services for professional chiropractor offices.


Personal Injury Telemarketing Arkansas

Chiropractic Marketing Arkansas

Chiropractic Telemarketing Arkansas