Personal Injury Telemarketing News: Alabama DC & Personal Content

accident referral network

Personal Injury Telemarketing News: Alabama DC & Personal Content

accident referral networkWhen you look in detail at how chiropractors represent their services online, you find that some practices simply do everything right. Doctors who are really thinking about interacting with a web audience will put the right kind of time and effort into building up a site that offers real resources to readers. Others will simply plug in generic content and headline their office name and location, and sit back and wait for new patients.

Time and time again, we find that doctors who work proactively to create the right kinds of sites get more web traffic and more new patient traffic that generates a big return on investment over time.

Making Web Sites Unique

Creating personal and unique content on chiropractic websites isn’t always something that jumps out at readers right off the bat. Here’s a more subtle example from Juneau, Alaska where Dr. Jason Nardi, who specializes in upper cervical chiropractic practice serves the local community.

Taking a look at the blog, it’s evident that Dr. Nardi is regularly updating content in order to stay in touch with local residents online. By taking a much closer look, you also find that there are elements worked into many of these blog posts that represent a ‘personal’ take on content, so that casual readers don’t make the mistake of thinking that Dr. Nardi is just cutting and pasting generic material from other sites or relying on cookie-cutter syndicating content.

One example comes from this December for blog posts titled “Cardiovascular disease may take a dive with chiropractic care” – while much of this article seems to have been gleaned from other sources such as medical journals, a brief mention in italics at the top of the article shows that Dr. Nardi personally reviewed this and made a decision about why it’s included on this site.

“Dr. McCoy was one of my professors in Chiropractic college,” writes Dr. Nardi, “And the publisher of several chiropractic research journals.”

Sometimes it only takes a short message like this one to show readers that the doctor is personally involved, that there’s actually ‘someone home’ on a chiropractic site, and that the practice cares about giving people content they can use. Other doctors go much further, offering personal narratives throughout the blog and detailing their care philosophies, their own experiences with chiropractic, and other tips for diet and lifestyle. However they do it, these professionals tend to cultivate a loyal readership when people understand that they are putting in the work to maintain online contact.

Online Marketing and Personal Injury Telemarketing

Despite a doctor’s best efforts, online marketing often isn’t quite enough. It’s hard to maintain brand visibility and prominence when there are several offices in the local area competing for business. Practices have to do what they can to stand out. Doctors can partner with the Accident Referral Network, a premier chiropractic telemarketing company, to get custom personal injury telemarketing services that will bring more visibility and brand appeal to their operations.


Personal Injury Telemarketing Alabama

Chiropractic Marketing Alabama

Chiropractic Telemarketing Alabama